The Design of Intuitive Experiences
What is Interaction Design?
Interaction design refers to the deliberate and strategic process of shaping the way users engage and interact with your products, services, or systems.
Interaction design encompasses both your customers and employee experiences.
It includes a careful evaluation of user flows, the consideration of behaviors and preferences to ensure a positive and engaging experience.
A Paradigm Shift
Embrace Change.
One Step at a Time.
Current State Journey
STEP 1
Begin by thoroughly mapping out the existing journeys of both customers and employees within your organization.
This involves understanding each touchpoint, interaction, and process they go through.
Pain Point Identification
STEP 2
Identify pain points and challenges faced by both customers and employees during their journeys.
Pinpoint moments of frustration, inefficiency, or confusion. These can be gleaned from feedback, data analytics, and direct engagement with stakeholders.
Root Cause Analysis
STEP 3
Delve deeper into the root causes of the identified pain points.
Understand the underlying issues that contribute to these challenges.
This could involve conducting surveys, user interviews, and data analysis to get to the core of the problems.
Design New Processes
and New Journeys
STEP 4
With a clear understanding of pain points and root causes, design new and improved processes for both customers and employees.
Identify innovative solutions that address the challenges and enhance the overall experience.
Consider usability, efficiency, and behavioral change in your designs.
Implementation and Integration
STEP 5
Implement the newly designed processes and journeys across the organization, products, and services.
This requires careful coordination and communication to ensure a smooth transition.
Monitor the implementation to identify any hiccups and swiftly address them.
Seek feedback from customers and employees to gauge the effectiveness of the changes.
Ideas that define how you do business.
Focusing on ideas that define how you do business involves a strategic emphasis on innovative concepts, approaches, and philosophies that shape the core of your operational strategies.
It means actively seeking and cultivating novel ways to conduct business, enhance processes, engage customers, and differentiate yourself from competitors.
Watch Bill Taylor, Founding Editor of Fast Company Magazine, and his views on strategic thinking.
Interaction Design Service Portfolio
SELECT THE TYPE OF SERVICE THAT BEST MEETS YOUR NEEDS TODAY.
Implementation
and Integration
Project and/or Program Management,
Monitoring and Effectiveness Evaluation
Stakeholder Communication
Oversee the integration of new processes, ensuring a smooth transition and immediate fine-tuning for optimal outcomes. Maintain clear stakeholder communication throughout the project.
End-to-End
Interaction Design
Supports all activities in each stage of the Interaction Design project
Dedicated Success Team
Deep discovery and analysis of user behaviors, business objectives, and pain points. We will design, implement, and document new processes and journeys into your own organizational playbook.